Phase 01 / Catalyse
v.2026.AI

AI Challenges,
Hackathons & Innovation Programmes.

The first phase of end-to-end AI enablement: get your team started — or get adoption moving again. We expertly design AI challenges, hackathons and innovation experiences around the work your business actually needs to improve. Competition is how we teach, train and reveal the opportunities for transformation. Non-coders build alongside colleagues, test ideas and share what works. Run once, quarterly or throughout the year.

Editorial illustration of a workshop with monitors and sticky notes
FILE: challenges.txt // one-off · quarterly · annual

The promise

Participation changes culture

01

Most teams have watched enough demos. What they're missing is the felt experience of shipping something real with AI, alongside their colleagues, inside their own stack. A challenge creates that experience on purpose — without asking everyone to become an engineer.

For mid-market operators, the bottleneck is often attention, confidence and permission to try. We make space for all three: relevant briefs, live coaching, friendly competition and a leadership readout. Repeat the rhythm each quarter so the first event becomes a habit.

Shape the challenge

Real problems, clear success criteria

02
  • 01

    Meet your operators and team leads to find the workflows, friction and opportunities worth tackling.

  • 02

    Turn those opportunities into accessible challenge briefs with clear business-value scoring.

  • 03

    Agree approved tools, data boundaries and human-review rules before the event.

  • 04

    Baseline confidence and adoption, nominate sponsors, and define what success looks like after the demos.

Choose your rhythm

One-off · quarterly · annual

03
01

Kick-start challenge or hackathon

A focused 1–2 day event, with preparation and follow-up. Cross-functional teams tackle your briefs, practise with approved tools, build prototypes and demo to leadership. Coaching makes it accessible to non-coders; scoring rewards usefulness, not code complexity.

02

Quarterly challenge series

A recurring challenge each quarter, shaped around a new operational priority. Between events, internal owners review what was adopted, refine the backlog and share reusable artefacts. Each round builds on the last rather than starting from zero.

03

Annual innovation programme

A year-long calendar of quarterly challenges, targeted live sessions, champion support and leadership reviews. Bring different functions into the rhythm, track participation and adoption over time, and maintain a pipeline of opportunities ready for implementation.

What you leave with

Deliverables

04
  • 01

    Team-built prototypes and demos, with a clear distinction between experiments and production-ready systems.

  • 02

    Reusable prompts, challenge briefs and workflow artefacts owned by you.

  • 03

    Named internal owners and a follow-up review cadence.

  • 04

    A scored opportunity backlog: pursue, test further or park, with the business case recorded.

  • 05

    Responsible-AI rules for approved tools, data handling and human review.

  • 06

    A participation and adoption readout, plus the next challenge plan for recurring engagements.

Outcomes

What changes

05
Try
Confidence through practice
Build
Prototypes on real problems
Share
Reusable team knowledge
Repeat
A recurring adoption rhythm
  • Operators bring business problems to the next challenge instead of waiting for an AI strategy deck.
  • Non-coders feel able to prototype and test ideas alongside technical colleagues.
  • Teams share prompts, lessons and failure modes rather than keeping individual experiments hidden.
  • Leaders can see which ideas deserve investment, which need more evidence and which should stop.

The team who runs it

06
The bench

Led by an operator. Staffed by practitioners who've shipped AI in production.

Every engagement is led by Joao Alves, a second-time founder who has worked in AI since 2020 — most recently inside a leading fintech company at a $7B+ valuation doing over $500M ARR, helping regulated firms put AI into production.

Joao is supported by a small bench of senior practitioners drawn from financial services, VC-backed AI startups, and risk and governance teams. Engagements are staffed for fit — every challenge, AI leadership retainer and implementation is led by people who have done the work, not delegated it.

  • AI operators since 2020
  • Fintech, regulated industries
  • Shipped, not just advised
  • Workshops on 3 continents
  • Bench scales with the brief

Connect to the next phase

Keep momentum with a Fractional CAIO / AI Concierge retainer, or commission DotCom→DotAI Transformation to build the strongest prototypes into production.

Explore Transformation →

Bring your team into the next phase.

Most engagements start with a 30-minute scoping conversation. No deck, no pitch — just your context.