The experience

Inside a circle. Month by month.

No keynotes, no slide decks about the future. A small room of owners, the same three rituals every month, and one change you've promised to make before you see them again.

The monthly session →The London days

Ritual 01 · every month

AI P&L · Owner 07Circle session

Line	Spend / yr	Hrs / wk	The room says
ChatGPT Team, 12 seatsQuotes, emails, job notes	£2,880	9	Copy that
Meeting notetakerClient calls, site visits	£1,440	4	Copy that
Proposal software, AI add-onUsed by two people	£6,000	2	Overpaying
AI phone receptionistBroke on rebookings	£3,600	0	Killed

Illustrative example15 hrs a week back

Before your first circle.

Three steps, about two weeks

Step 1 · Apply

A short application, then twenty minutes

Tell us about your business and your role. If it looks like a fit, a call covers your team, your AI spend so far and what you'd fix first. We check the seat rule: no competitor of yours in the circle.

Step 2 · Your first P&L

Your baseline, filled in with us

A one-to-one to list every AI tool, seat and subscription in the business, what it costs and who uses it. Most owners find something to cancel here.

Step 3 · Welcome

Into the room

Sign the confidentiality terms, meet your circle in the members' channel and get the dates for the year, including the four London days.

The monthly session.

Online · about three hours · the same shape every time

01Check-in

What did you ship?

Each owner reports back on last month's commitment in a sentence. Done, half done or dropped, and why.

You leave withAn honest view of what moved

02Ritual 01

The AI P&L

Owners take turns opening their numbers on the shared template. New lines, cancelled lines, what broke. The room gives a verdict on every line.

Copy thatYou're overpayingKill it

You leave withSpend to cut and tools to copy

03Ritual 02

The Exchange

Two or three members show a use case working in their business. Then the hot seat: one owner brings a problem they're stuck on and the room works it through.

You leave withIdeas from sectors you'd never see

04Ritual 03

The Masterclass

An in-depth live session on one core strength of the business, taught by an operator, with time to apply it to your own firm before the session ends.

You leave withA method and a worked example

05Commit

One change, named out loud

Each owner names one change for the month ahead, small enough to finish. It goes on the board and comes back at the next check-in.

You leave withA commitment the room will ask about

06After

The write-up

A short summary of the session, the masterclass recording, templates and the benchmarks from the P&L round, in the members' area within a few days.

You leave withEverything in one place for your team

The AI P&L, up close.

One page, the same every month

Every owner fills in the same template, so the room compares like with like. After a few months it becomes something no one else has: real benchmarks from businesses like yours.

Column	What goes in it	Why the room needs it
Tool	Every AI product, add-on and feature you pay for, including the ones bundled into software you already had.	Most firms pay for the same capability two or three times.
Spend	Annual cost, seats bought and seats actually used.	Unused seats are the easiest saving in the business.
Hours saved	An honest weekly estimate, and who in the team gets the time back.	Turns "it's useful" into something you can price.
What broke	Errors, client complaints, workarounds, anything that went wrong.	The failures are where the best lessons are.
Status	New, keeping, testing or killed this month.	Killing things is a skill. The room celebrates it.

Copy that

It works. Others should try it.

The line earns its keep. Other owners note it for their own business.

You're overpaying

Right idea, wrong price.

Someone in the room gets the same result for less, or with a tool you already own.

Kill it

Stop paying for it.

No hours back, no clear owner, no plan to fix it. Cancel and redirect the budget.

A year of masterclasses.

One theme a quarter · ending in London

The core strengths every owner needs, rebuilt for the AI era. Each masterclass is taught by an operator and drawn from different industries and business models, so a dental group learns from a recruiter and an HVAC firm learns from a law firm.

Quarter 1

Operations and the back office

Where the hours hide.

Mapping the work worth automating
Quotes, job sheets and admin
Documents, inboxes and notes
London day · March

Quarter 2

Sales, marketing and clients

Where the growth is.

Lead handling and follow-up
Proposals in your own voice
Client service without the queue
London day · June

Quarter 3

People, hiring and training

Where adoption lives or dies.

Getting the team to actually use it
Hiring for an AI-native team
Champions and simple rules
London day · September

Quarter 4

Finance, pricing and risk

Where it shows up in the numbers.

Pricing when work gets faster
Reading your own AI P&L
Governance and client data
London day · December

Themes are indicative. Each circle shapes its year at the first session, based on the sectors in the room.

The London days.

Four a year · in person

A small group talking around a laptop in a bright loft office

Once a quarter

The day the circle becomes a network.

Each quarter ends with a full day together in London. It's where the deeper masterclass happens, where owners see each other's businesses up close, and where the friendships that outlast the membership start.

Morning: the quarter's deep-dive masterclass
Midday: a build lab, working on your own problem with experts in the room
Afternoon: a visit to a member's business or a guest operator
Evening: dinner for the circle

Between sessions.

Light touch, by design

Channel

The members' channel

Ask the circle anything between sessions. "Has anyone used this?" usually gets an answer by lunch.

Pairs

An accountability partner

Paired with an owner from another sector each quarter for a short check-in on commitments.

Library

Templates and recordings

Every masterclass, the P&L template, prompts and playbooks other members have shared.

Time

An hour or two a week

Most of it on your own commitment. The circle is built for people running a business.

What a year leaves you with.

Proof in the business, not a certificate

Months of AI P&L

A tracked record of what you spend, what you saved and what you cut.

Shipped changes

One commitment a month, made in front of people who'll ask about it.

10–20

Owners on speed dial

A network of non-competing peers who know your business and your numbers.

Optional for your team

Bring your staff into it with a hackathon.

Many owners will want their team to catch up. A one-day AI challenge on a real brief from your business gets non-technical staff building, competing and sharing what works. It's an extra, not part of the membership.

See the extras →

A team working through a brief together over papers and laptops

Founding circle · London · January 2027 · By application · Up to 20 seats

Your first circle starts with a call.

Seats are limited and every application is reviewed. If it's a fit, a 20-minute call follows: your business, your AI spend and whether your sector's seat is still open.

Apply for a founding seat → See membership

Not sure where you stand? Take the AI maturity test →